A final advantage is the ability to manage media investments in real time, based on the performance and characteristics of each persona. It should be noted that personas, and therefore targeting capabilities, will evolve over time, as new segments appear on various platforms. Apart from programmatic, it’s best to draw on segments available in the DMPs of media and technology partners to apply the same method. On Display and Video networks, a thorough knowledge and audit of the different segments available in the market’s DSPs provide the material necessary for the development of directly activatable personas. In social media, it means gathering data from brands considered to be twins, or with characteristics close to the company’s identity. In other words, build personas based on the segments available in the tools. Following up and analyzing progress & impact of deployed projects, guidelines and partnerships.To remedy these issues, it’s best to adopt a pragmatic approach that reconciles strategy and operations.

Contributing development of new partnerships by coordinating setup & launch processes.

Building guidelines by working closely with different partners and deploying those to countries.

Identifying gaps & opportunities within the current activations.

Understanding global digital media activation results of Danone globally by using different media tools.

Proactively contributing to digital media center of excellence of Danone on a global level.

Role entails working on global media tools to get insights, collaborating with global/local media partners to build structures and guidelines, producing presentations with strong storytelling for deployments and working closely with Danone country teams for roll-outs and identifying & distributing best practices in Danone global media and marketing community. This role is mainly responsible for improving excellence of digital media activations globally by building and deploying various guidelines, systems, structures, tools and partners. Global Digital Media Activation Intern will be part of Danone Global Digital Team and will be working with Global Digital Media Performance and Partnership manager. A CONVENTION FROM A SCHOOL/ UNIVERSITY IS MANDATORY.

This internship of 6 months from January 2021 will take place in Paris.

Digital media activation